Description:
Recreate the package for something to make it more useful. Being a dad, I chose baby rash cream because I hate the smell and having to wipe it on my kid’s privates. The result was an easy application can similar to cheese whiz that requires no hands, spatula, or aerosol spray. As the package states, “This one’s for the dads.”
Deliverables:
A dad-friendly package and an ad to spread the word.
